For the last 5+ years, I HAVE TRAVELED THE WORLD, NON-STOP.
I’ve watched the USA basketball team play in Barcelona, Spain. I’ve chilled with monks in Thailand, I’ve been Island hopping in Fiji, and I’ve raced ATV’s on the beach in Panama.
Most people associate traveling abroad with the elite and well off folks. But the reality is that most are normal black folks like me and you. They don’t have a couple million bucks just chilling in their checking accounts, deciding where to splurge next. They are students, small business owners, corporate folks, military, airline attendants, doctors, artists, photographers, you name it.
Everyone and anyone can travel.
Over time and through my travels, I realized that a lot of folks are completely unaware of how affordable international travel is. For the same amount you would spend on a crazy weekend in Vegas or Miami, that same amount of money could be spent overseas in a new place.
Here’s one thing that I’ve learned over time… Something that might seem ordinary to you, might be extraordinary to someone else.
For the first couple of years that I traveled, I took a few pictures and a couple of videos. I would always look through them and wonder WHY I was the only black person in a lot of the places I visited.
I would love to see more of my brothers and sisters around the world with me.
I don’t want Paris to seem like a pipe dream that only Kanye and Jay can do.
For people who want to know, I have an online marketing company and a video production company.
When you have a marketing company, or any company at all, you do a lot of research to see the trends and demands going on in your market place… So when I started traveling, I was researching ‘black people in Thailand’ and ‘black people in Colombia’… The list goes on.
But, there was never much information on it at all.
For me, when I create a marketing information product or help sell a product for another company, the first thing I’ll do is research that there is a demand for this product or service.
When I found basically zero information about black travelers back in 2010 and 2011, I started to make videos about my experience as a black traveler.
Just like when I wanted to find information on black billionaires back in 2008 and found nothing… I did my own research and made my own videos about it. I just wanted the video to reach people like me and not worry about getting a ton of views. But now my latest black billionaire video has 223,443 views.
I knew people just like me were researching ‘black people in Colombia’, or ‘black people in Thailand’. It’s a big market.
Now my travel videos have millions of views all because I saw a market and a demand that no one else was filling.
I want to give you some tips if you’re looking at creating your own videos. There’s a lot of people out there making videos and blogging, and they’re all trying to figure out how to get the views and the likes…
So how do you get engagement?
You give the people what they want.
It’s not by chance you’re reading this right now.
I targeted YOU because I know you might relate. But more about how I did that another day.
Let me give you an example.
I went to Colombia and saw no black travel videos whatsoever.
I only saw a music video with black people. Good song, but no information in English about visiting their amazing country.
So I created one, and three years on the video has almost 100,000 views.
These views are VERY targeted and my videos are at the top of search engines like Youtube etc.
When there is a LACK of competition in big industries, this can be huge for you if you act on it. I’ve created videos on a few cities and countries, all starting off by randomly searching ‘black people’ in a specific location, and the results coming up blank.
One time I searched ‘black people in Buenos Aires, Argentina’ and there was NOTHING.
One of the BIGGEST CITIES IN SOUTH AMERICA and NOT ONE SINGLE VIDEO ON THE TOPIC.
I could create a whole post or video on how you could capitalize on that, but this post is already long enough.
I would love to see more black bloggers and vloggers etc. I will even give you what I have learned over the years to help you. There are advantages you have when traveling just by being black as there’s entire segments of markets wide open for you.
I’m not saying you should limit your videos solely for black folks. Of my videos and content, 90% are not just for black folks.
But here’s why I do make black specific videos:
• Give’s others permission to visit places by seeing my experience
• Let others know it’s safe
• How black people are treated in specific areas
• How much fun we can have
• More often than not, you’ll be more celebrated than you are at home
Check out some of my friends if you want more travel info. They focus on a black travel audience. They do it all; group trips, meet ups and connecting with like minds. Many people’s excuse is that their friends aren’t ready to travel yet… But these kind of groups are good for bringing people together.
Evita from Nomadness: She has a group on Facebook with over 10,000 urban travellers and even has a waiting list to be accepted.
They also hold travel conferences so keep an eye out for the next one
For the dopest IG page for black travelers, check out Zim and her team at Travel Noire. They also have a group and group trips.
Africa is a place that’s known for safaris and only needing a dollar a day…
Yagazie and Cherea Robinson are two people to follow that show Africa is much more than that.
Cherae Robinson from ‘Tastemakers Africa’. She has very cool app about to launch and a great IG page.
These two show that Africa is much more than Safari’s and only needing a dollar a day.
Hope to catch you up round the world sometime soon. Even shoot me your travel vids, I love seeing other folks’ work.